This Attractive Short Number

Holiday Musings on Advertising

Seen on the back page of a Theodore Presser organ piece from 1914:

This Attractive Short Number
will be found suitable for numerous special occasions in church work. Although quite simple, it can be made very effective by reason of the contrast of the opening and final passages with the main lento theme.

Language like that is completely gone in today’s advertising. The sentence structure is far more involved that what is produced today. It seems to me that the ad copy writer is trying to communicate with the church organist who wants good music but also simple music. In today’s writing, it would probably be “for those with less proficient keyboard skills” or some such.

At the top of the back page is this heading which I like:

Excerpts from Effective Pipe Organ Numbers
Medium Grade Selections by Foremost Composers

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