“Cyber Monday,” What A Ridiculous Copycat Idea
We have said for years that there is no longer creativity in Hollywood and the decision makers (the investors) go after comic book stories and sequels, over and over. Well, the shopping industry feels it must do the same thing, copying “Black Friday” to “Cyber Monday.” Really? What does it even mean?
If you want to buy some great organ music that I’ve restored, please go whenever you want and buy what you want when you want. I offer my Monthly Bundle, and that saves you $3 for buying the four pieces I offer each month. These other retailers have such a significant mark-up that they can afford to advertise buy-one-get-one-free “deals” on some items. Haven’t you wondered why it’s not available on every item? When I went to a class on how to sell online (not recommended, by the way), I was told that a piece I offer for $7 really should be offered for $15 and then I could sell it with buy-one-get-one-free and still make money. Ugh! I won’t do that, but nearly every large online retailer has bought into this sham. Here’s what I found in USA Today:
“Cyber Monday — it’s going to be really good,” Marsh said. Retailers are sure to be emboldened by the online-selling tallies they are seeing so far this four-day shopping weekend.
Almost $5 billion was spend online between Thanksgiving Day and Black Friday, an 11.4% increase compared to the same two days last year, Adobe reports. In addition, Black Friday was on track to be the first shopping day ever in which more than $1 billion in merchandise was bought online.
“We still expect Cyber Monday to surpass Black Friday and become the largest online sales day in history with $3.36 billion,” said Tamara Gaffney, principal analyst and director of Adobe Digital Insights, in a statement.